Imagine you are the owner of a famous company. Write about it talking about: background, problems, brand, possible solutions, advertising, multiple brands, a new product.
Nowadays „Hanzo Shoes Company” is one of the most successful in the world. It was founded 14 years ago. The idea of making a shoes company came one day to my best friend who has a degree in designer field and showed me some amazing of her works (shoes) and she told me that she wanted to make real all those sketches. I liked the idea so we began to think of a business plan.
The initial investment was about $ 35 000 and the one who helped us with money was her dad. Now the company has its subsidiaries in 25 countries and about 3500 workers. Due to the original and beautiful models of shoes the company began to feel the success very soon after its foundation. The shoes were also well known for their good quality.
If I say that our company has no problems then it will seem too good to be true because no matter how successful the company is, it still has some problems. One of them is the huge competition, but the biggest problem is the negative effect of the economic crises. Thus, the number of customers has reduced with 16%. Also the prices of raw materials increased with 2%. All these mean a lower profit than the previous years and more expensive raw materials for the shoes.
But there are no problems without solutions. Thus, in order to increase again the number of our customers we will improve our shoes quality. Also we will make a survey and will try to find out this way people’s taste and how they would like to be their shoes. There will be some promotions with a surprise for every bought pair of shoes and a 25% price cut for those who buy two pair of shoes.
On advertising we pay a big attention. Thus, we spend about $ 125 000 yearly. But it helps us a lot. You can find the advertisement of our company in most of fashion magazines and also on TV. The slogan of our company is „Never take off the Hanzo Shoes”.
Unfortunately we are not the only ones who produce shoes. Thus, we face with many other good and well-known competitors such as „Salamander”, „Valentino”, „Enrico Coveri”, „Jimmy Choo”, etc. But we always try to please our customers and try to satisfy all their needs and make it as comfortable as possible.
We also want to fill with joy our customers by introducing a new product, in fact, more new products. We will produce jewelry for women and purses. And we think that all our customers will be glad hearing this.